I am co-founder and CEO of OBILytics, a company that helps organizations gain more insights from social, publicly-, and internally available data. We specifically focus on providing organizations with a complete picture of their customers and optimize marketing spending. Besides my work at OBILytics, I am also the chief innovation officer of OBI4wan, a sister company of OBILytics. At OBI4wan we collect millions of online messages a day and provide our customers with SaaS solutions for social media monitoring & webcare. I hold a master degree Artificial Intelligence from the University of Amsterdam, with a specialization in Natural Language Processing and Machine Learning.