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ONVZ is innovative health insurance company based in Houten, with a strong interest in sensing and big data health analytics. One particular terrain the innovation hub (ONVZ Vitality lab) is interested in, is mobile sensing using smart phones. The sensors from large numbers of users can in theory be combined to gather valuable data and information about people, environments, and cities, but doing this efficiently and in a privacy-preserving way is a major challenge. We want to exploit more and more novel sensors (especially from modern wearables) from groups of users to give real-time health feedback and advice.